{"store":{"baseInfo":{"podcastTitle":"Silver Brand Talks","slug":"saralouiseberggren","podcastDescription":"

I den här podden får du möta olika personer från näringslivet och höra deras tankar om varumärkesutveckling och strategisk design. Hur viktigt är det? Hur gör man för att sticka ut? Och hur kan man vara säker på att det är relevant för kunden? Programledare: Calle Peyron, varumärkesexpert och lärare på IHM Business School.

Besök oss på vår hemsida: https://www.silver.se/

","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/21744149/43870045-1750927599894-1f5ec7eaa8738.jpg","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/21744149/43870045-1750927599894-1f5ec7eaa8738_1200x628.jpg?s=236b40837eec0b2d71fd9f922848a47e&e=jpg","podcastUrl":"https://saralouiseberggren.podbean.com","podcastCanSearched":true,"feedUrl":"https://feed.podbean.com/saralouiseberggren/feed.xml","theme":"elegant","podcastDeepLink":"https://www.podbean.com/pw/pbblog-jpr33-14bca15?from=usersite","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":29,"gmtAdjustment":"GMT+00:00","useDaylightTime":0,"value":0,"text":"(GMT+00:00) Casablanca, Monrovia, Reykjavik","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":null},"podcastDownloads":null,"totalEpisodes":4,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"Värd: Calle Peyron. Producerad av Mind your Brand.","enableEngagementStats":true,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-jpr33-14bca15-playlist","language":"en","sensitivitySessionExpireTime":3600,"podcastApps":[{"name":"Apple Podcasts","link":"https://podcasts.apple.com/us/podcast/silver-brand-talks/id1870261083","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/apple-podcast.png","title":null},{"name":"Podbean App","link":"https://www.podbean.com/pw/pbblog-jpr33-14bca15?from=usersite","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"Spotify","link":"https://open.spotify.com/show/4sp0DH9UG83FdeoOAb0vlB?si=nqi6EsL2Tc2rFlbBqQSnTQ","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/spotify.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Geometric Humanist"},{"id":"SecondaryFont","val":"Geometric Humanist"},{"id":"PlayerColor","val":"#428200"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":null},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

Cookies Notice

This website uses cookies to improve your experience while you navigate through the website. By using our website you agree to our use of cookies.

"},{"id":"EpisodePageListenOn","val":"hide"},{"id":"EpisodePageCustomizeComponent","val":"hide"}],"home-header":[{"id":"HomeHeaderTextColor","val":"#000000"},{"id":"HomeHeaderBackgroundColor","val":"#ffffff"}],"page-header":[{"id":"PageHeaderTextColor","val":"#ffffff"},{"id":"PageHeaderBackgroundColor","val":"#868686"}],"episode-list":[{"id":"EpisodeListType","val":"grid"},{"id":"EpisodesPerPage","val":10},{"id":"EpisodeStats","val":"show"}],"navigation":[{"id":"NavigationFontColor","val":"#000000"},{"id":"NavigationBackgroundColor","val":"#e9e9e9"},{"id":"NavigationSearch","val":"show"},{"id":"NavigationLinks","val":[{"id":"Home","type":"Link","value":"/","text":"Home","subitems":[]},{"id":"Subscribe","type":"Link","value":"https://www.podbean.com/site/podcatcher/index/blog/180b9vSaAuDq","text":"Subscribe","subitems":[]},{"id":"Profile","type":"Link","value":"https://www.podbean.com/user-jpVn99tdpun0","text":"Profile","subitems":[]}]}],"footer":[{"id":"FooterType","val":"Footer2"},{"id":"FooterFontColor","val":"#ffffff"},{"id":"FooterBackgroundColor","val":"#000000"},{"id":"FooterCopyright","val":"Värd: Calle Peyron. Producerad av Mind your Brand."},{"id":"SocialMediaLinks","val":{"facebook_username":"","twitter_username":"","instagram_username":"","youtube_username":"","linkedin_username":""}}],"customize-container1":[],"customize-container2":[]},"allLinks":[],"mainStylesDefaultSettings":null,"defaultCustomizeComponents":null,"scripts":[],"metas":null,"appConfig":{"package":"com.podbean.app.podcast","app_store_id":973361050,"app_name":"Podbean","scheme":"podbean"},"customizeCss":null,"canEditCss":null,"enableJsCodeInCustomizeContent":false,"enabledIframeCodeInCustomizeContent":true,"sectionMaxCount":10,"enableEditorLink":true,"enableEditCookiesNotice":true,"siteRedirectToFeed":false,"podcatcherRssUrl":null,"showFeed":true,"showTopBar":true,"enableWebSiteLike":true,"organizationName":null,"organizationPageLink":null},"backToListUrl":"/","tinymceLoaded":false,"listEpisodes":[],"userLikedEpisodes":[],"userLikeCheckedEpisodes":[],"topBarIframeLoaded":false,"listTotalCount":0,"listTotalPage":0,"listPage":0,"listType":"all","listValue":"","listName":"","pageLoading":false,"apiBaseUrl":"https://saralouiseberggren.podbean.com","apiV2BaseUrl":"","apiCommonParams":{"t":"69f8b689","clientSignature":"fd46b2fb7967d012187359f20321ef58","u":null,"customizing":null},"apiCommonHeaders":{},"comments":[],"commentsTotalCount":0,"commentsTotalPage":0,"commentsPage":1,"commentEpisodeId":"pb27378594-8dmxn","episode":{"id":"pb27378594","idTag":"8dmxn","title":"Jonny Mattsson, CEO på O.Kavli AB","logo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog21744149/503611b1f9d324366ed5944d3cd416d0_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/ep-logo/pbblog21744149/503611b1f9d324366ed5944d3cd416d0_1200x628.jpg?s=528291d1cedbf6b046bfc1a804b87541&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog21744149/503611b1f9d324366ed5944d3cd416d0.jpg","previewContent":null,"content":"

I detta avsnitt pratar vi om framgången bakom Kavlis olika varumärken, den unika affärsmodellen och varför hårdrocken har bidragit till en ökad försäljning av barbequesåser.

Gäster: Jonny Mattsson, CEO på O.Kavli

Värdar: Calle Peyron och Jacob Norstedt, Head of Strategy på Silver.

","publishTimestamp":1750938468,"duration":2765,"mediaUrl":"https://mcdn.podbean.com/mf/web/csjdmsxw04wvkyno/s_10614f6d4_podcast_play_104668183_https_3A_2F_2Fd3ctxlq1ktw2nl_cloudfront_net_2Fstaging_2F2025-5-26_2F30949a20-30d2-f52b-50b5-b0ec147e2241.mp3","mediaType":"audio/mpeg","shareLink":"https://admin5.podbean.com/embed.html?id=pb-8dmxn-1a1c3a2","likedCount":0,"deepLink":"https://www.podbean.com/ew/pb-8dmxn-1a1c3a2","transcriptUrl":null,"permalink":"/e/jonny-mattsson-ceo-pa-okavli-ab/","downloadLink":"https://www.podbean.com/media/share/pb-8dmxn-1a1c3a2?download=1","fallbackResource":null,"fallbackResourceMimetype":null,"downloadCount":27,"status":"publish","hasMoreContent":false,"chaptersUrl":null,"explicit":false},"episodeShareLink":null,"deepLink":"https://www.podbean.com/ew/pb-8dmxn-1a1c3a2","playlist":{"episodes":[],"current":0,"start":0,"stop":0,"playing":true,"playerLoading":true,"playbackRate":1,"playbackRateIndex":1,"volume":1},"toasts":[],"confirm":null,"customizeEditorFormZIndex":999,"lastRequestTime":null,"validateChangesOnBeforeunload":true,"windowWidth":1000,"VITE_FS1_CDN_URL_PREFIX":"https://pbcdn1.podbean.com/fs1","reloadStats":false,"userIdEncrypted":null,"userProfilePicture":null,"username":null,"isVerified":false,"loadUserInfo":false,"loginUrl":"https://www.podbean.com/site/user/login?return=https%253A%252F%252Fsaralouiseberggren.podbean.com%252Fe%252Fjonny-mattsson-ceo-pa-okavli-ab%252F&rts=80b20c12e4500d146b99cf197088849dd5313deb","recaptchaV3Loaded":false,"recaptchaV2Loaded":false,"likesLoaded":false,"commentLikeMap":{},"commentOffset":0,"widgetCommentsLoaded":false},"episode":{"id":"pb27378594","idTag":"8dmxn","title":"Jonny Mattsson, CEO på O.Kavli AB","logo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog21744149/503611b1f9d324366ed5944d3cd416d0_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/ep-logo/pbblog21744149/503611b1f9d324366ed5944d3cd416d0_1200x628.jpg?s=528291d1cedbf6b046bfc1a804b87541&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog21744149/503611b1f9d324366ed5944d3cd416d0.jpg","previewContent":null,"content":"

I detta avsnitt pratar vi om framgången bakom Kavlis olika varumärken, den unika affärsmodellen och varför hårdrocken har bidragit till en ökad försäljning av barbequesåser.

Gäster: Jonny Mattsson, CEO på O.Kavli

Värdar: Calle Peyron och Jacob Norstedt, Head of Strategy på Silver.